Why Lab-Grown and Natural Diamonds Need Completely Different Marketing Playbooks
Why Lab-Grown and Natural Diamonds Need Completely Different Marketing Playbooks IMAGE SOURCE: https://diamondsbymanee.com/the-difference-between-natural-and-lab-grown-diamonds/ From the lens of Gryd Co — a marketing agency specializing in jewellery brands In the last few years, the diamond industry has witnessed a clear shift: lab-grown diamonds are no longer a niche—they’re mainstream. Yet, despite the visual similarities, marketing lab-grown […]
